A couple of weeks ago I was invited to the launch of the MADE.COM showroom in Liverpool, the second store outside of London. The new 4000sq ft. showroom is based at Liverpool’s Metquarter.
MADE.COM’s award winning concept strips out expensive middlemen such as agents, importers and vast warehouses to connect the customer directly with the makers and sells online only. The online retailer currently also operates showrooms in London’s Soho and Leeds.
Annabel Kilner, Head of UK, MADE.COM, said:
“As an online only company, where we can bring our brand to life and enable customers to see the quality of our product, with limited additional costs, we will. The new site allows us to do this – it’s a cost effective partnership with the centre, meaning there are no big high street costs but we’re alongside great brands such as Hugo Boss and Jo Malone.
“We receive approximately 700,000 website visits from Liverpool and the surrounding area per year so Metquarter is a good opportunity for us in the area.”
Apart from diving into tasty canapés and admiring some lovely pieces of furniture, we also had the chance to try out MADE’s CloudTags where you can access and email a shopping list of products viewed in the showroom into your inbox by simply using a tablet.
Jennina O’Neill, Centre Manager, Metquarter, said: “We’re very excited to be bringing MADE.COM to Metquarter Liverpool. It’s a brand new shopping concept and a first for Liverpool, which will add to Metquarter’s unrivalled mix of global brands and dynamic local labels. We are confident MADE.COM will prove to be very popular in Liverpool.”
Make sure to pay the showroom in the Metquarter a visit.
